About Premier Plus: Key Personnel Profiles

 Key Personnel Profiles






Dato’ Sri Jacky serves as Chairman and Founder of Premier Plus Group since 2006.

He has an extensive career in the property industry and has been actively involved in the business since 2003. Dato' Sri's career includes being employed under one of Malaysia’s and Asia’s premier banks as well as a leading international insurance organisation in Malaysia.

Dato’ Sri’s achievement as one of the top mortgage personnel in the southern region of Malaysia with professional partnerships with established foreign and local banks has provided him the perfect platform to understand the needs and demands of the property market.

He has graduated from Oxford Brookes University, United Kingdom with a Bachelor of Applied Accounting Degree.

On top of that, Dato’ Sri is also an Honorary Advisor of the Teo Chew Association. He was awarded “Personality Trailblazer of The Year” at McMillan Woods Global Awards and was also the Top 30 Finalist for 2014 JCI Ten Outstanding Young Malaysian Awards (JCI TOYM) for the Business, Economic and Entrepreneurial Accomplishment category.

Dato’ Sri believes that a successful business should create a practical and value for money product to become one of the top companies in the industry. Equipped with strong product knowledge, experience, extensive business network and having a service oriented nature, Dato’ Sri Jacky has successfully launched all projects assigned to him. He has the vision to make Premier Plus Group one of the leading property marketing companies in Johor.

Under his leadership, Premier Plus Group has successfully taken part in many established residential and commercial projects in Johor while collaborating and partnering with some of the leading developers in Malaysia.





General Manager

Ms. Celine joined Premier Plus in Jun 2010 and held various primary positions before being appointed as General Manager based on her excellent track record. She has gained 13 years of experience in sales management and 6 years of experience in marketing management with various leading organisations.

Her vast experiences in managing countless sales engagements are supremely beneficial to our organisation. Apart from being an independent, polite, disciplined and charming individual, her positive attitude and people-oriented approach also helps in convincing prospective clients on our agency capacity as one of Johor’s leading integrated property marketing company.

Apart from that, Ms. Celine has also been assigned to meet potential investors to give them a clear prospective of their investments. She is also responsible for referring successful buyers to mortgage coordinators for quotations and advice. She leads our sales team with intense discipline and dedication. To top that, she also gives them the necessary training instructions and even engages with the salesperson to understand clients’ product specifications. She has a vision to guide us on every step.





General Manager of Tiara Desaru Residences (A subsidiary owned by Premier Plus Group of Companies)

Mr. Jeffrey joined Premier Plus in September 2016 as General Manager of Tiara Desaru Residences. He has gathered almost 16 years of experience in the property industry collaborating with various well known property management companies.

He graduated from University of Hertfordshire, United Kingdom with a Bachelor of Arts in Finance.

Mr. Jeffrey started his career with one of Malaysia’s leading real estate companies in September 2000 and later joined Daiman Development Berhad. With his dynamic approach, he went on to serve in various positions in other leading property development companies such as Plenitude Holdings Sdn. Bhd, Plenitude Berhad, Danga Bay Sdn Bhd. In 2013, Mr. Jeffrey was appointed Business Development Manager with PSC Marketing Sdn Bhd where his career in property management started.

Currently at Premier Plus, Mr. Jeffrey is tasked with managing and marketing Tiara Desaru Residences which is one of Premier Plus subsidiaries.





Head of Marketing Division

Dato' Henry Tay joined Premier Plus in October 2011 as Sales & Marketing Manager and with his dedication towards the company, he was later promoted to Head of Marketing Division. He has obtained years of experience in property Sales & Marketing industry and has achieved great results while working with Premier Plus.

He has graduated from University Tunku Abdul Rahman, Malaysia with a Bachelor’s Degree in Marketing.

Dato' Henry Tay’s ability to lead the company’s Marketing division through the recent economic downturn has been proven through ensuring the success of the business. With a positive mind set and commitment to succeed, Dato' Henry’s marketing strategies is crucial in boosting the company’s overall business growth.

His marketing leadership enlightened us on the industries visibility and product demand that enabled us to achieve company targets as projected. With his expertise and knowledge, we believe that he can bring the company to the next level and achieve greater success.







Head of Sales Division

Dato' Helmi joined Premier Plus in May 2011 as Sales Manager and was later promoted to Head of Sales Division. He has accumulated 15 years of experience in property industry as he was employed by various public listed companies mainly in the area strategic sales expansion. Before joining Premier Plus, he was the finest sales consultant at UEM Land Holding Berhad.

He has graduated with an Advance Diploma Specialising in Accounting and Finance.

Dato' Helmi embarked on his sales career as a sales executive with Guthrie Property Development Holding Berhad. His ability to think creatively and to direct sales strategies into the right direction during economic uncertainty showcases his capability in leading a team. Dato' Helmi’s colorful career includes employment with major companies such as Dergahyu Sdn Bhd, MK Land Holdings Berhad and Sime Darby Property Berhad.

He is also an extremely dedicated leader as he makes sure that every obstacle is managed as planned. He possesses a positive mindset and a rather constructive attitude believing in the key to be successful in the property industry. He is an extremely focused in his undertakings and has a strong knowledge of property development. His passion towards Iskandar Malaysia is an advantage and will subsequently lead the team to exceed company’s targets.




Finance Manager

Ms. Joey was appointed as Finance Manager of Premier Plus in April 2016. She has gained 12 years of experience as Finance and Account Manager in Twin Metal Services Centre Sdn. Bhd.

She graduated from Asia e University Kuala Lumpur with Executive Master in Business Management and with a Certification of Internal Quality Auditing (ISO 9001:2008).

She started her career in public accounting and later joined the private sector where she held various positions such as an Assistant Account, Senior Accountant, and Finance Manager. In the past, Ms. Joey has been trained as a consultant for a number of companies in various industries. She has successfully helped several companies to convert their losses into profits systematically and effectively.

Her career achievements include assisting numerous companies in acquiring new financing sources, providing projections and budgets for banks and assisting in improving internal financial reporting. Additionally, Ms. Joey has also assisted many of her peers in achieving their targets and improving company’s financial position successfully in the past. Ms. Joey has also lectured management and cost accounting subjects at a local college specialised in professional accounting courses.




THUM VOON THIK            

Senior Business Development Manager

Mr Thum joined Premier Plus in Jan 2017 and has been appointed as Senior Business Development Manager. He has gathered almost 30 years of experience in Sales & Marketing and Business Development prior joining Premier Plus.

Mr Thum graduated from University of Guelph, Ontario, Canada with a Bachelor of Arts. He also completed his MBA from University Sains Malaysia (USM).

His marketing career begun in 1987 with leading international property consultant in Kuala Lumpur. His career highlights includes working for various well-known companies such as Farlim Group (Malaysia) Bhd, PJD Properties Management Sdn. Bhd, KIP Development Sdn. Bhd and Atlantic Dynamics Sdn. Bhd (A member of Daiman Group of Companies).

His experience includes conducting market researches and competitor analysis, implementing and planning marketing strategies, monitoring sales performances, preparing yearly budgets and forecasts, coordinating with project managers, architects, planners & consultants in development planning etc. His vast managerial experience gives him the advantage of mentoring young junior staffs on significant business development strategies.

With Premier Plus Mr Thum is tasked with generating new business ideas and liaising with property developers on upcoming prospective projects as well as backing up the sales and leasing teams.